• If you were a dog for a day, would you chase rabbits or roll around in the garden? Would you have long ears or pointy ones? So many questions! Looks like a job for the If I Were A Puppy Board Book! This sturdy book has beautiful illustrations and fun feely panels to spark imaginations. We love the cheeky soft black tail!

Our Deluxe Hooded Towels are made for kids of all ages, the perfect gift that lasts for years to come!

Made with a super absorbent terry, little ones will love cozying up in these playful towels after bath-time, pool-time or just for fun. Comes wrapped with a cute bath toy. Personalize this towel with your child's name to create a unique gift. 

• Recommened Ages: 0-10 years
• Body: 100% Cotton terry towel
• Hood: 100% Polyester Plush minky
• Length: 52", Height: 30" plus hood
• MADE IN THE USA

Our Deluxe Hooded Towels are made for kids of all ages, the perfect gift that lasts for years to come!

Made with a super absorbent terry, little ones will love cozying up in these playful towels after bath-time, pool-time or just for fun. Comes wrapped with a cute bath toy. Personalize this towel with your child's name to create a unique gift. 

• Recommened Ages: 0-10 years
• Body: 100% Cotton terry towel
• Hood: 100% Polyester Plush minky
• Length: 52", Height: 30" plus hood
• MADE IN THE USA

Our Deluxe Hooded Towels are made for kids of all ages, the perfect gift that lasts for years to come!

Made with a super absorbent terry, little ones will love cozying up in these playful towels after bath-time, pool-time or just for fun. Comes wrapped with a cute bath toy. Personalize this towel with your child's name to create a unique gift. 

• Recommened Ages: 0-10 years
• Body: 100% Cotton terry towel
• Hood: 100% Polyester Plush minky
• Length: 52", Height: 30" plus hood
• MADE IN THE USA

Baby JaR's super-absorbent Burpies make clean-up a cinch.

These pre-washed burp cloths are ultra-soft from the start and hide those yucky stains. Baby JaR's burp cloths are fashionable and functional that last wash, after wash, after wash!

• White burp cloth is 100% cotton
• Printed fabric on burp cloth is 100% polyester minky
• Completely machine washable
• Made in the USA

Baby JaR's super-absorbent Burpies make clean-up a cinch.

These pre-washed burp cloths are ultra-soft from the start and hide those yucky stains. Baby JaR's burp cloths are fashionable and functional that last wash, after wash, after wash!

• White burp cloth is 100% cotton
• Printed fabric on burp cloth is 100% polyester minky
• Completely machine washable
• Made in the USA

Baby JaR's super-absorbent Burpies make clean-up a cinch.

These pre-washed burp cloths are ultra-soft from the start and hide those yucky stains. Baby JaR's burp cloths are fashionable and functional that last wash, after wash, after wash!

• White burp cloth is 100% cotton
• Printed fabric on burp cloth is 100% polyester minky
• Completely machine washable
• Made in the USA

Baby JaR's super-absorbent Burpies make clean-up a cinch.

These pre-washed burp cloths are ultra-soft from the start and hide those yucky stains. Baby JaR's burp cloths are fashionable and functional that last wash, after wash, after wash!

• White burp cloth is 100% cotton
• Printed fabric on burp cloth is 100% polyester minky
• Completely machine washable
• Made in the USA

Our Luxe collection is luxuriously and soft to the touch. Designed with an embossed Luxe Tie Dye design fabric on both sides and trimmed with a satin border. Your little one will love the feel of this fabric, giving it a rich texture that will delight their senses.

• Size: 29" x 35"
• 100% Polyester
• Machine Wash COLD Gentle Cycle
• We recommend Air Dry only to Maintain Softness of Fabric (NO HEAT)

Indulge your little one in pure luxury with our Luxe Cuddle blankets. These blankets are designed with beautiful luxe fabrics and no satin borders creating a luxurious all plush blanket. One snuggle and it will be your baby’s favorite blanket.

• Size: 29" x 35"
• 100% Polyester
• Machine Wash COLD Gentle Cycle
• We recommend Air Dry only to Maintain Softness of Fabric (NO HEAT)
• Made in the USA

This delightfully realistic floating koi lights up the second it touches water, glowing brilliantly in a rainbow of hues. Sure, Koi Toy is fun for the tub, but also great in pools, punch bowls, fountains, bird baths, and puddles. Fred plans to float a whole school in his pool the next time he has the neighbors over for sushi and diet coke.

Koi Toy contains a non-replaceable coin cell battery that lasts approximately 40 hours when lit. The battery and LED bulbs are sealed inside for safety. Koi Toy automatically turns off when out of water. Made of BPA-free silicone and safe for kids of all ages.

Celebrate your little one's milestones with our new Albetta 1st birthday bunny! Made from a soft snuggly fabric, this bunny's top has a hand-crocheted number one and cute matching organic towelling bottoms. The adorable outfit is fully removable and our bunnies can even wear other clothes from our Albetta collections. Your little one can even coordinate with their unisex bunny toy by wearing matching 1st birthday tshirts!

Cotton Velvet.

Size: 17.4”

Beautiful linen doll with sparkly wings, handmade clothes and gorgeous details in her tutu.

Size: 17”

100% Cotton

Crafted from silky soft eco-friendly faux fur fabric, Albetta Flat fur toys are sustainably made from recycled bottles. This Estelle toy is irresistibly cute and makes a perfect new friendly companion for late night cuddles. 

• 100% Recycled Polyester
• Suitable From Birth
• 26 cm

Jellycat Fluffy Tails Book

Plumes and brushes and fluffies and fuzzies - the Fluffy Tails Book has so many tails! A wonderful title to read with babies, with lots and lots of feely fun. Bright illustrations and a crinkly cover help to make it a favorite first book. And since each page is made of soft fabric, it’s Jellycat-gentle on little hands.

For those who want just a little more sparkle. Trendy floral embroidery. Soft, sweet, and wildly popular, our baby mats are built to last and are a convenient way to bring a piece of home wherever you go.

31×23″
Baby Mat makes a WOW baby shower gift and a top celebrity pick
Made with a luxuriously soft plush and a durable backside fabric
Baby Mats fold for easy travel
Mary Meyer is the exclusive supplier
Labeled machine wash, air dry

SAFETY FIRST: To prevent suffocation, do not put this mat in a crib, portable sleeper, or near an area where an infant may sleep. Babies should not be allowed to sleep while lying on this mat. Do not use as a blanket. Only use this product on the floor. Never leave baby unattended.

Sweet Soothies are little blankets with big personality that are as cool for mom as they are comfy for baby. These little blankets are super soft and full of personality, with a smile for everyone on their funny little faces. You’ll love the sweet smiling faces that engage baby and familiar everyday objects who suddenly have personality.

– 10×10″
– Watercolor prints are original, one of a kind Mary Meyer artwork
– Character blanket with cinched corners
– Cinched corners and ribbed plush backing provides tactile stimulus
– Soft, stuffed plush character sits atop the center of the blanket
– All-embroidered face details
– Machine wash, air dry

There’s much to love about Sweet Soothies:
– As much fun for mom and baby
– Sweet smiling faces on iconic emoji-like symbols
– Perfect size for little hands
– We vote for a chuckle whenever possible!

• Silky-soft and lovingly loyal, Bashful Black & Cream Puppy wants to play all day! He comes in five sizes, from huge and huggable to itsy bitsy baby. His smudgy black patch and sooty tail make him even more adorable!

Tufty, curly, stripey, scaley - whose tail is whose?